Design And Implementation Of A Bank Business Intelligence Data Analysis Platform Based On Business Intelligence

With the rapid development of computer technology and information industry,information technology has penetrated into all walks of life,from clothing,food,shelter,and other aspects of a profound change in our way of life and work,in the analysis of the traditional commercial bank data has brought a new revolution.At present,many banking system,leading to the development of different data standards are not uniform,"data island" phenomenon has become increasingly serious;at the same time,banks need to innovate the existing service model,the "passive" business model into "active" business model,there is an urgent need to further tap the value of data to improve the level of information management,decision management,implementation of precision marketing and quality service to customer.In this paper,the previous research results and the basis for project development and software engineering based on relevant theoretical knowledge,according to the specific needs of a commercial bank in Hunan,banking data analysis platform business needs to carry on the thorough analysis,the division of the system subject field,from the marketing performance measurement and management analysis,customer management application and other aspects of demand analysis,at the same time the banking data analysis platform is designed,including architecture design,logic architecture design and detailed design,finally use the software development technology to build a banking data analysis platform.This system has the following characteristics: 1.Using the business intelligence technology,"flexible acquisition,intelligent cleaning,efficient storage and fast analysis of large amounts of data available,provide scientific data support for bank business decisions;2.Platform from the various marketing performance,products,customers and other aspects of the business data of bank full range analysis,so that the user can fully understand the banking business,data analysis without" dead ";3.Based on OLAP and Cube slice and dice data,improve the efficiency and accuracy of data analysis;4.Echarts control platform for data analysis results provide various forms of presentation based on the results of the data analysis is more intuitive and friendly.The system has good scalability,portability and reusability.And system testing results show that the system operation is safe,reliable and stable,can meet the demand of bank business data analysis,and effectively improve the level of information management decisions,it is easy to use and good application value.