Research On Strategic Transformation Of Information Times Newspaper

The transformation of paper media is a hot topic in the current news publishing industry.As the mobile Internet has become popular,many newspapers across the country are exploring the transformation of mobile interconnection.This paper takes the information time as the research object,analyzes the transformation strategy and its core project microcommunity e family pass,and provides some ideas for the transformation of other paper media.Main contents of the thesis:The paper gives a brief introduction to the development of the information times,evaluates the status quo,and gives a comprehensive scanning analysis of the main bottleneck problems of its existence.On this basis,combining with the existing problems in the development of the information times,the paper introduces a large number of domestic and foreign literature related to print the transition point of view,this paper introduces the related theory of strategic management books,it is concluded that differentiation positioning and strategic importance,From the theoretical point of view,the strategic transformation path choice of information times is given guidance.The paper analyzes the external and internal environment(macroscopic,mesoscopic and microscopic)of the information times transformation,and analyzes the macro environment of the paper industry in detail by using PEST analysis mode.Using comparative analysis,industry environment,namely,guangzhou and even the domestic main print transformation direction choose typical cases respectively,based on its main operation pattern and the experience and lessons give overview and transverse comparison,highlight the information times differentiation and characteristics of strategic transformation project;SWOT analysis of the strategic transformation of the information times project quality analysis,draw relevant strategic combination,and the strategy on how to foster strengths and circumvent weaknesses,on the one hand,how to fully use the project facing the opportunity and take advantage of its existing,on the other hand,how to deal with threats to project,avoid the disadvantage of its existence are expounded.Through the three-dimensional analysis of the above macroscopic,mesoscopic and microscopic environments,the rationality and inevitability of the selection of information times transformation path are demonstrated from a practical perspective.Based on the literature theory perspective and the perspective of environmental reality of the dual analysis,the paper to the transformation of the information times project micro communities e home pass(i.e.,set up in the information times,the guangzhou street We Chat public platform),matrix formulation and promote the implementation of strategic goals is introduced,and the future of sustainable development and strategic implementation proposes safeguard measures such as capital,resources and expectations;Paper thinks that the transformation strategy project path is feasible,as long as each child build up,interactive platform,and can consolidate good e-government service,service life of the project,the project aims to build guangzhou media integration development the strategy benchmarking is worth waiting for.