The Design And Implementation Of IOS Based Lead Management System For Some Auto Companies

In the continuous development of science and technology innovation today,society has entered "+ Internet" era,and the mobile client as the carrier's mobile application platform software is a subtle influence on every aspect of our daily life and work.Many enterprises to follow the market trend,conform to the trend of consumption habits,needs closely related to consumer customer relationship management into widely used on mobile platforms.In the current market a competitive situation,auto companies scrambling to mining clients,so that you can accurately grasp customer needs,identify product positioning,timely and effective responses to win customers and market share.The growth of the auto business and the continuous expansion of the car brands of the auto industry have brought an increasing sales workload for its sales staff in subordinate dealers.At the same time,there is growing difficulties and complexities regarding digging sales clues and seeking potential customers.Therefore,the car company updates its traditional office model to mobile office model,which becomes the main working mode of customer relationship management department,leading to the new demand of the existing Dealer Management System(DMS),that is,a mobile-based sales leads management system,designed to achieve the convenience and timely operation of enterprise customer resource management in the form of an iPhone client application.At the operational level,the integrated sales leads management system involves the dealer sales system,which is a combination of sales leads database management,marketing activities management,customer's intention of car purchase,one-stop direct business and some other business modules.At the technical level,Xcode in the system based on Mac OS platform for client-side development and runs on the iPhone platform,client development using objective-c and the clear structure of the MVC architectural pattern.The SQL Server system database using the traditional,mobile terminal using the lightweight SQLite databases,facilitate data manipulation;Server-side development based on Web Services,using ASP.NET Server technologies.Aspx page as a container for server communication for data communication;The system sales support system development and design for the iPhone platform,complete the appropriate system requirement analysis,system design,database design and realization of the function of each module.This system will enterprise within sales sector of sales clues information track and records and market sector of market activities plans,and CRM sector of customer relationship management,aspects of work based on system platform do has integration,achieved has dive guest recognition,and development and management,related business of integrated,help the car manufacturers especially subordinates of country dealer,convenient,and real-time to will this car enterprise within all on potential customer for development management of operation are into effective of management in the,improve car sales personnel of efficiency.