Design And Realization Of Mobile Advertisement Platform System Based On IOS

With the rapid development of mobile Internet era and and touch the popularity of mobile terminals, mobile applications have been developed as a new media and carrier of mobile advertising. Mobile Internet industry of the whole into an era of rapid development and frequent updates iteration, This makes mobile applications have great strategic significance,Mobile advertising has become the important profit model of mobile application development. Mobile application advertising refers to advertising brand advertising promotional side to the way applications on mobile phones.By tracking the user mobile advertising platform operators, mobile phone models, mobile phone number, area county and access information such as IP, analysis of the psychological characteristics of the user and access behavior, Then have a purpose and targeted for target users interested in content, so as to show the most relevant ads. Can also make full use of the function of mobile terminal positioning to provide advertising push, so the mobile advertising platform on the precise, targeted, information arrival rate is high.IOS-based mobile advertising platform developed using Object-C language, using the client database sqlite store local data, using open-source network access ASIHTTPRequest framework for efficient access to the network, as well as AES algorithm to ensure the security of data transmission networks.In this thesis,the specific needs of a mobile advertising platform, designed and implemented SDK and server management portal mobile advertising platform, the main work is as follows:This thesis introduces in detail based on iOS mobile advertising platform system, including the following aspects:First, the relevant technical background of the main research systems, the technology used for the system adequately prepared;Second, a mobile advertising platform needs detailed investigation, proposed overall system requirements and functional requirements;Third, based on the overall needs of the system, the overall system design and analysis, to achieve overall system architecture design and analysis, the overall design of the system, including system block diagram of the overall design, architecture, design and data flow design, and according to the system architecture, and the function code system implementation and the realization of a complete system for testing;Fourth, the system is summarized, and the follow-up work on the system’s planning.