An Analysis On The Transformation And Development Of Guangzhou Youth Weekly In The New Media Environment

In this paper,the "Guangzhou Youth weekly" as a case,the Communist Youth League organ development in the new media environment as the research object,the main use of data analysis,literature analysis,case studies,expert interviews and other research methods to study.Analysis of the Communist Youth League newspaper is facing the transformation of enterprises,how to proceed from their actual situation,the integration of resources to seek development.Under the impact of new media to find their own advantages in the positioning.The main content is combing the new media era the Communist Youth League organ in the dissemination of content,marketing,distribution and other aspects of the situation,and from the new media brings to the organ of the Communist Youth League Youth League organ impact,enhance the influence of the new media environment,the Communist Youth League organ to adapt to the new media differentiation tendency,with "transformation and development of Guangzhou Youth weekly" for example,the existence of Communist Youth League organ in the new media era,causes,transformation strategy and path analysis.The eighteen Party of the Communist Party of China has made a strategic plan for Deepening the reform of the cultural system and promoting the strategy of great development and prosperity of socialism.Facing the new requirements of the development of the party and state put forward,standing at a new historical starting point,the transformation in the new media environment and better processing enterprises and institutional innovation,has become a major theoretical and practical issue in front of many newspapers and periodicals.In the transition period of Chinese media,can not choose the western private business management system,can not be confined only as a propaganda tool party system,but to explore a transition for China media itself the road under the impact of new media.To this end,"Guangzhou Youth weekly" as a member of the Communist Youth League newspaper,seize the opportunity brought by the new media environment,the transformation and development of the current task as the basis for the restructuring of enterprises,try toanswer the following questions:Changes in the career development of the staff,the identity of the civil service,select the nature of the enterprise.Employees as a member of the news media companies to obtain job remuneration,the company provides a platform for the majority of employees to play their own value,and the interests of the interests of the transformation of the interests of solidarity.Separate separation of politics,system transformation does not engage in "flop",but "shuffle";both conversion mechanism for "soup " and " dressing"."Guangzhou Youth weekly" into enterprises obtained own profits and losses,self management and self development "4" rights.According to the modern corporate governance structure clear legal responsibility,perfect the public service mechanism,the Party committee and the editorial committee committee and the Management Committee of checks and balances,perfecting the flat management structure,reduce intermediate level,reduce management costs,improve management efficiency.The change of "national support,quality of the whole package,regardless of the cost,only immortality,the situation for the new situation of" independent accounting,self financing,financial weaning,pay taxes "."Guangzhou Youth weekly" will be separated from the publicity and management.In the propaganda to increase the intensity of public opinion guidance,the establishment of strict propaganda discipline,at any time,we must consciously put the media and social benefits of the group in the first place.Ensure that the nature of the company will not only weaken the company's leadership of the media,but also through the strategy to strengthen the quality of news propaganda effect and impact.In the operation of the market economy to cultivate the main body,the implementation of the project impact,training management personnel,improve operational quality.Do a good job of industrial expansion and capital expansion,continue to boast media,cross regional restructuring,restructuring in the restructuringof the industrial structure,strengthen the viability.That belongs to the publicity is publicity,which belongs to the industry to industry,all of this,the ultimate goal of the reform are pointing to the media:seize the opportunity for the transformation of new media,the establishment of wide coverage,fast communication and competitive media system.