Research On Value Orientation Of“the Center Department Of The Communist Youth League” New Media Information Spread

With the development of Internet and new media technology,more and more netizens represented by youth groups are able to participate in social affairs through various channels and forms on the Internet,express their opinions,and show the personality and vitality of netizens.However,the information in the Internet space is complex and the content is mixed,so it is necessary for the new government media to form a certain influence and communication power in the Internet space to guide the Internet users represented by youth.The typical representative is the "Central Committee of the Communist Youth League" new media,and the results of public opinion and value guidance for the majority of youth groups are significant,which is embodied in the information release of the "Central Committee of the Communist Youth League" new media.Therefore,this paper selects the new media of "the Communist Youth League Central Committee" as the research object,and focuses on the value orientation of information dissemination of its three platforms,Weibo,wechat and B station,from its new media matrix.In this paper,case analysis and text analysis are used,starting from the related concepts and the general situation of the research object.Then,from the time span of the year,the author used the sampling method of tectonic week to extract 137 valid samples from the 220 central effective samples of the Communist Youth League Central Committee of WeiBo,the Communist Youth League Central Committee and the 137 central WeChat official account of the Communist Youth League,and selected 150 videos with higher playback volume in the Bilibili.Through the analysis and Research on the sample communication content,text form and platform characteristics of the three new media platforms,it is found that the value orientation of information communication is to pay attention to social hot spots and public opinions,promote social harmony and stability,provide public services,pay attention to youth interests,and connect youth subculture to enrich cultural values.At last,the paper summarizes some shortcomings and improvement measures of the new media of the Central Committee of the Communist Youth League in the dissemination of value orientation,and sums up other new government media to draw lessons from.