| With the rapid development of the Internet and e-commerce,the per capita living standards improve,the purchasing power of consumers is more and more strong,selectivity is also more and more,but for consumers,because of differences in their own conditions,different living environment and other factors,their consumer preferences,consumer attitudes,consumer psychology are different and along with the market environment,the spirit of the times,social customs changes change all the time,these have a direct impact on consumer purchase behavior[3].This paper is to use data mining technology,cloud computing and data analysis for enterprise,industry and the community to provide a complete set of consumer shopping behavior analysis system,through the study of consumer information,economic strength,daily consumption records,online online shopping records and browsing information,shopping malls store trading volume,the flow of people and businesses the change in inventory and credit card,WeChat,Alipay and other payment tools consumption data to determine consumer preferences and habits,understand their consumption ability[4],so as to determine its economic strength.Through the analysis of the integration of big data,consumers were classified and analyzed according to different dimensions of the consumer preferences and ability,the information feedback to related businesses or industries to make timely adjustments to make the biggest commercial interests,also will give consumers an open platform,can view the personal daily consumption records and by the analysis of the situation,do the friendship reminder should be reasonable consumption,it is too.This system mainly uses the B/S structure,uses the PHP language and the MySQL database to complete.In this paper,a detailed analysis and design of each module of the system,and gives the use case diagram and sequence diagram in detail,but also to achieve the system to do the list display,and lists some main function code,and the functions of the system carried out a detailed test[5].The system has been developed according to the needs of users in the teacher’s guidance,is divided into seven modules,with four categories of users,respectively,individuals,enterprises,general manager and super Administrator.The completion of the system to shopping malls,business marketing strategy to develop a great help,but also the concept of consumer consumption has a great impact[6]. |
