Design And Realization Of CRM Management System For Renovation Company

With the development of the real estate industry and the public demand for the gradual improvement of their living conditions,decoration decoration industry has been greatly developed,more and more decoration company to build,grow,grow,these processes along with the business philosophy of updating and computer information Technology in-depth combination.At present,more companies use the information system to operate the management system,focusing on the company management,and the market needs decoration company more energy to the customer's needs,therefore,how effective management of customers,development Customers,business customers to become the company operators need to consider the primary issue.And for the decoration industry,the customer's needs are personalized,diversified,therefore,to borrow information technology to analyze and dig a good customer management has become the current market demand.This paper discusses the design and implementation process of customer relationship management system based on JSP development framework and SQL database based on MVC three-tier architecture design,and discusses the main problems of decoration and decoration company's business characteristics and customer management.In this paper,the technical requirements of the decoration and decoration company in customer management are analyzed in detail,and the customer service personnel,market management personnel and role use cases are analyzed.The management content is given according to the different roles.And the page.At the same time,according to the characteristics of customer management,the design of the customer management,marketing management,service management,three functional modules,and sub-module function introduced the main implementation process.The design of the system compared to other decoration and decoration industry management system and customer relationship management system innovation are: 1,is different from the simple customer mining management,using B / S mode,allowing customer service personnel remote access,improve customer service 2,allowing customers to register at the remote end of the registration,the development of potential customers at the same time,so that customer management from one-way to the two-way development;3,the integration of customer resources;2,to allow customers to register on the remote side of the registration,the development of potential customers at the same time,Excavation,decoration company by the consistent project manager responsibility system to the overall responsibility system development,in different links,different responsible person according to the flow of customer information to the customer responsible for the project manager to avoid the customer and the company's marketing adverse effects from them.