Design And Development Of Member Management System Of Chain Drugstore

After a series of reform of the medical system,the hospital pharmacy is no longer confined to the hospital medication,and one by one open to the community.And the introduction of membership in the open operation.Membership management is a long-term benefit of the operating system,the Dalian lock pharmacies through a few years of accumulation,will form a certain scale of fixed source.At present,the domestic chain pharmacy enterprise,whether it is business philosophy,capital operation or talent management,and even the economic benefits are in the primary stage of the situation,improve the overall quality of the enterprise is imperative.In this paper,we analyze the characteristics of chain drugstore industry,especially in small and medium chain pharmacy enterprises.In order to design and develop the member system,a chain of pharmacy company is a case.Company's customer relationship management problems include:processing customer information to the main,resulting in customer information scattered and not unified;customer focus is scattered,excessive attention has been the value of the transaction,not the transaction value is not enough;customer types are not refined classification;can not be deep excavation data.Customer information is not scientific classification management;can not analyze customer data,etc..For chain Medicines Co,the realization of the industrialization of the business and meet the individual requirements of the customer is contradictory,and the membership system will fundamentally solve this contradiction,so that enterprises can be widely effective implementation of the customer as the main business system.The implementation of member system is mainly based on the detailed information of target customers in the statistics,and it is feasible to develop the marketing strategy,so as to achieve a steady increase of new customers on the basis of maintaining the original customer.At the same time to ensure that the enterprise marketing activities for the targeted and effective,reduce the cost of business,the company's sales ability to improve the effectiveness of the results.Enterprise basis development needs to establish its own organization structure,simplify the business process,in order to achieve the purpose of improving the efficiency of the work.Member system of efficient operation,will completely remove the hidden trouble in customer management.Through the member system in the implementation of the enterprise,the customer and the sales data real-time,accurate dynamic management;realize the member business process management;for chain drugstore member management decision support.