| The word "positive energy" has been popular since 2012,and its concept has gradually penetrated into various fields.Subsequently,the news industry,there are many new forms of news,such as Phoenix's warm news,Ali charity positive energy every day,etc.,these forms of news specifically for the positive energy report temperature.Thus,the news industry has made efforts for the development of positive energy news.In spite of this,there are few researches on the positive news in the academic circles,and even the definition and definition of positive energy news are not available.In view of this,it is necessary to study the positive energy news,in order to enrich the theory of positive energy news,and provide reference for practice.The first part describes the research background,significance,research status at home and abroad,research methods,innovation and deficiencies.The second part focuses on the positive energy news definition,characteristics of positive energy news are summarized,which put forward the positive energy news features include the spread of the main diversity,extensive sources,contents of enthusiasm,communication channels and diversification of audience initiative.The third part is a case study of "warm news" and "life and death choice of a female doctor in Chengdu",which is based on the "warm news" and "Chengdu daily".For ifeng.com "warm news",introduced the "warm news" content,put forward the "warm news" has the characteristics of active content,the characters of civilians,and wide dissemination of the main update frequency fast,then from society,government,industry and audience analysis of the four "warm popular news".For the "Chengdu daily","a Chengdu female doctor's choice" reports,first made the event overview report has the language simple and sincere,adhere to the characteristics of the interaction between the media and personal interview,then language editorial analysis,that its full effect,distinctive features,front page title photo realistic.The fourth part studies the network environment of positive energy news,think positive energy news content,information distortion homogenization,negative effect to quantify the problem,and then analyzes the reasons of these problems,including the news media's hidden danger,driven by economic interests,the pan entertainment consumption,corrosion and personnel quality the final solution is low,under the network environment,the positive energy news problem from enhancing practitioners occupation accomplishment and sense of responsibility,optimization,two aspects of positive energy rich news content.The fifth part explores the effect of social security and its path under the new media positive energy news,the social effect,put forward the positive energy news to the public to enhance their cognitive education,gradually formed the correct guidance of public opinion and social activities of the effective regulation for the protection of the path;new media positive energy news,analyzed from the government to strengthen supervision guide efforts to strengthen the network media's social responsibility in two aspects.The sixth part summarizes the positive news. |
PDF Full Text Request