Research On Content Operation Strategy Of "VR+News" From Xinhua Net

VR means virtual reality.As early as in 1970 s,the theory of virtual reality technology has been formed,and then steps into the medical treatment,entertainment,real estate,military and other industries.However,in the journalism,virtual reality technology is not applied so early.In our nation,it is in 2015 when the VR news gradually appears in people's daily life and it is called the first year of visual reality in journalism.Xinhua News Network VR news channel officially launched in May 6th,2016,and became an fixed column.At the press conference,Xinhua and China Electronics Technology Standardization Institute signed a strategic cooperation agreement which adopts that the two sides jointly launch the "virtual reality to enhance the reality of national and industry standard collection platform".The newly online VR/AR channel in Xinhua not only acts as an official collection platform,but also will polymerize the quality resources of kinds of industries.Constantly explore integration between the the VR / AR technology and media in depth.In addition,the Xinhua News Agency vice president Liu Siyang also said that it is urgent to start the research on virtual reality standardization,establish standard system,and standardize the development of the industry at the meeting.This undoubtedly marks the VR news will gradually approach the users' vision and become well-known.This article will perform as a pioneer to study the Xinhua.The article analysed the strategy in Content operations of Xinhua VR news from the aspects of user experience,news topics,narrative methods,and operational mechanisms.etc.and pointed out its shortcomings.At the same time,the article gave feasible suggestions on the shortcomings,and further more proposed optimization strategy to help Xinhua News VR achieve better communication effect.Finally,this article also hopes it would play a reference and guidance to other media units in the creating VR news.