Comment On The Characteristics Of“xinhua Daily Comic Comment”

With the rapid development of Internet technology,new media tides come and go and the development of traditional paper media becomes more precarious than before because of its lifeline-advertising cliffs.The development of paper media is also experiencing a series of problems,such as barrenness,serious newspaper homogeneity,changes in reading habits and reading preferences.In order to deal with these chaos and challenges,newspaper practitioners have to find their own positioning in line with the development.And opening up an independent commentary column maybe is one of the most effective ways.As the provincial party newspaper commentary column,“Xinhua Daily Comic Comment” column is more successful than other columns.In this paper,the author will sum up the advantage of column,such as the focus on social hot spots,strengthen public opinion,the visual impact,the concept of humor in the screen,through the analysis of the column background,brief introduction and commentary characteristics in the way of sample survey,case analysis and comparative.In addition,in the development process,there are also many shortcomings,such the poor timeliness of part of work,the weak author team building,the single form of communication channels,the weakened title,and make recommendations for them.Through the in-depth analysis of the column,I believe that if the paper media want to come to the fore in the homogenization of the serious environment,it must play their own advantages to ensure the quality of work,enhance timeliness,building a diversified team of author,in line with the media convergence of the general trend,to expand the coverage of the column and to enhance the influence.