| Internet technology changes promote the development of mobile live,the new way on broadcasting be explored and used by the news media.But the media how to make better use of their own advantages of transmission,in this share of the boom driven by the promotion of integration and development,has become the industry and academia urgent problems to be solved.As China's important news media institutions,an important ideological and cultural position,the People's Republic of China national television station-CCTV in the development of new media integration development in every move will be cause for concern.CCTV news new media make full use of CCTV's communication advantages and generous resources to speed up the media integration process.February 1917,CCTV news new media financial media platform "CCTV News Mobile Network" officially launched,"mobile priority" to live to build the core competitiveness of the strategy.New things often have bright prospects accompanied by a lot of places to be improved,and the current academic and industry lack of its mobile broadcast strategy specific analysis,so its operation strategy is optimized for the specific analysis is imperative.I had an internship opportunity in the CCTV news center,many times with the CCTV news center of the new media department of the relevant journalists to communicate,field visits to collect information.This paper intends to study the mobile broadcast strategy of CCTV news,analyze the feasibility of the current strategy,summarize the rules and the shortcomings in the analysis of the current strategy and compare with other live forms.In the specific discussion of the strategy,on the one hand,through the data collection method and content analysis method,the dynamic analysis of CCTV news new media mobile live broadcasts is carried out,and the technical manifestations of CCTV news new media mobile live program are discussed in detail.On the other hand the use of comparative analysis,with its live television,other news media mobile live and show field mobile live comparison,certainly in the live program content,advanced technology,interactive links and other aspects of the more prominent advantages,but also found CCTV news new media mobile live release page set of practical low,and finally in the proposed optimization and improvement measures given the reference program.Through the analysis of CCTV news new media mobile live strategy,not only for the "CCTV News" a new media organization mobile live operation strategy advice and suggestions,but also for the news mobile live market to provide specific case studies to see Big.On the basis of the case,the industry and academia on this emerging way of attention and attention,so that this new network format can not only based on the moment,but also win in the future. |
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