The Case Of Sunyang In Rio Olympics' Tipping Point Communication In Weibo

Weibo is one of the most important social platform of contemporary society,many of the hot issues in the discussion and spread widely in weibo.As part of the culture of competitive sports,it has been more and more getting the attention of public,hot news about physical education class is how to detonate in weibo and widely spread,has existed a certain value.This study gladwell "tipping point" theory as the theoretical basis,in the case of Rio Olympics "horton insulted sun",select the about the events of sina weibo from August 5 solstice to August 31,the forward measure and review is located in the top 30 integrating weibo,and analysis as the tipping point of sample weibo have common characteristics.Then select sample microblog weibo,the most representative in using "know micro propagation analysis" software from the travel time distribution,propagation path,participants,information and key account analysis as a tipping point,research is how to detonate a tweet.Combined with the overall sample microblogging and a single sample,using the "tipping point" theory analysis to detonate the causes,and based on the summary of characteristics for how to make up “tipping point” in weibo,how to use the second communication to lead public opinion,and the "tipping point" theory in the application of weibo provide certain enlightenment.