Research On Process Of Obtaining The Power Of Discourse And Method Of And Computing The Influence Of Opinion Leaders On We-Media

We-media provide a platform to publishing information freely on the network for the public, on which the public would be able to interact equally. Someone may become popular and thus their words obtain more identification in the environment of free and equal we-media, which will inevitably lead to the unbalance of discourse influence and the inequality of the discourse power. As the continuous development of we-media, enterprises gradually realize the enormous business opportunities contained by we-media. So how to use we-media to the network marketing activities effectively is a new problem faced by the enterprise.This paper takes network marketing as a starting point and, depending on the analysis of the feature of we-media, shows that cultivating we-media opinion leaders is an effective method of obtaining the discourse power of we-media so that measuring the discourse influence of we-media opinion leaders can screen opinion leaders which meet the requirements for enterprises. The obtaining-process-model of we-media opinion leaders’ discourse power established in this paper describes the process of obtaining the discourse power intuitively, and analyses/compares opinion leaders’ discourse power on we-media with the computing method based on interval valued intuitionistic fuzzy theory. This article is borrowed from the media platform-Sina microblog opinion leaders from the media discourse influence calculation method was validated instance, has been ranked the results of opinion leaders, the results showed that the method has better effectiveness and feasibility.This research provide a scientific and effective tool for enterprise’network marketing activities about we-media and there is theoretical significance and practical value.