The Study On Live Streaming Of People's Daily Client

Within the status of continuous improving new technology and equipment,in 2016,the development of mobile live show a comprehensive outbreak,mobile live coverage in all areas,and the competition is very intense.Mobile news live streaming is becoming a new hotspot in media convergence.A brand new live emerges in response to the development and popularization of mobile application,whose powerful interaction attracts lots of traditional media to try it.Traditional media is actively driving to transformation.Traditional media have begun to use mobile news live streaming to help traditional and new media be integrated instead of simple merge.This paper bases on the live streaming of People's Daily Client.The major research methods include literature analysis method,content analysis method and depth interview,per the theory of innovation diffusion,psychology of journalist respondents,sociology of news production and so on.Research on the development process,content characteristics,organizational changes and news production processes of the live streaming.As a new technology,how is application performance internally?What stage does the spread within the organization go through?What is the content on the live?What changes have taken place in the original organization and the news production process?I found:The development of People's Daily client live streaming is still in the exploratory stage.At the content level,topic planning is not fine enough and there are few wonderful live here.in the dissemination of the effect,the promotion channel is narrow,the interaction effect is weaker.In the organizational structure and news production process,the People's Daily New Media Center to build a loose live cooperation mechanism,there is no full-time live team operation,and incentive mechanism,training mechanism is not perfect,technology is lagging behind.In response to the above issues,People's Daily client live as an innovative form,should be combined with the relative superiority of innovation,complexity,observability,testability,compatibility of the five characteristics of the theory of innovation and diffusion to improve the five aspects:Dig out unique news points,to avoid content homogeneity(Relative superiority);Internal operation optimization and Organization adjustment(reduce complexity);Enhancement of Technical support and fusion for secondary spreading(to enhance observability);Implement of multi-sites live streaming and increase of live signal(positive test);Building of live streaming alliance and development of cooperation social platform(to expand compatibility).