Explanation On The Semiology In The News Photo Reporting Of Football On The Web Portals

With the constant progress of the technology,the gradual acceleration of life rhythm and the rapid development of the new media,the reading habit and mode of the audiences has changed,while the photography and reporting work of the news photos for football have had great change under the environment of new media.The reporting on the news photos for football can transmit the event contents,classic moment and emotional expression of the persons inside and outside the court to the audiences through the rich contents and variable expression modes in the image,can transmit to the audiences timely and correctly based on its vivid feature.However,the reporting on the news photos for football on the domestic web portals exists with the deficiencies such as content homogenization and single material,which is not helpful to play the role of the news photo in increasing the news readability.Therefore,the paper tends to prove the deficiency of the news photos for football in this aspect and put forward the improvement suggestions,thus to not only make the audiences know the basic news information of the football match but also touch the softest part in the hearts of the audiences through the contents of the news photos for football,thus to promote the reporting value of the news photos for football.Meanwhile,semiology is in the ascendant in our country,in the visual culture theory,applying the related theoretical knowledge of semiology to explain its internal relationship with the reporting on the news photos for football also provides rich materials for the deep research on semiology.Correctly mastering the communication features of the news photos for football and the related theoretical bases of semiology is helpful to promote the orderly development of the photography and reporting work of the news photos for football as well as the related theories of semiology.The paper,taking the communication features such as internet development,phone media and news photography popularization trend as the basis based on the related historical documents,conducts brief analysis on the communication features of the news photos for football,afterwards,selects the sports photos in the WPP for examples to conduct analysis and explain the different semiology theories existed in the sports photos,finally,taking the news photos for football shot by Tencent Sports and Sina Sports during the Brazil World Cup in 2014 as the main research object,connects it with the related theories of semiology for analysis,the paper,based on the document literature method,collects the literature materials for the research contents and sorts related photosand data,besides,applying the comparative analysis method and content analysis method,conducts effective connection and analysis on the relationship between the news photos for football with the related theories of semiology,explains the news photos for football based on the semiology theory,finds out the existing problems of the news photos for football in the image value expression process to the audiences based on the image contents,and gets the result: the contents of the news photos for football shot by Tencent Sports and Sina Sports during the Brazil World Cup are simple and the materials are single with low readability.Conclusion: the image contents in the news photos for football can be analyzed and explained based on the semiology theory,can guide the photography and reporting of the news photos for football thus to put forward related countermeasures and suggestions,which is hoped to be used to provide some references and suggestions on the photography and reporting work of the news photos for football and enriching the research materials for the related theories of semiology.