Research On The 2015 Asian Cup Football Match Report Of Domestic Portal

Football is the most competitive sports in the world now. When the large football match coming, it has a high degree of attention in china. High degree of concern means that the high demand for information. With the rapid development of Internet technology and mobile electronic equipment in twenty-first Century, the portal which use the internet as the carrier has become the main force of the report of the large football matches. In the new media era, what is the truth situation of the domestic portal for large football match report?How the portal site use the new media to enhance the quality of match report, while taking advantage in the media competition? These questions are very worth to attenting.Throughing case analysis,the study takes the report of the Asian Cup football match in2015 as an example,and the real situation of the large scale football match report of the domestic portal website is analyzed. Combined with literature review, content analysis and survey method,the study has learned the views of the 2015 Asian Cup domestic portal website audience views about the events reported, and the study put forward recommendations of the different channels of the portal events reported and dissemination.In the new media era, the most prominent change in the large scale football match report of portal website is that it increases the reporting channels. Today, not just the computer web site can browse the event report information, mobile news client,microblogging and wechat have quietly become a portal reporting channel of large football match. In the 2015 Asian Cup, the reports of the domestic portal sites have demonstrated the characteristics of the four aspects: the form of the video, the mode of the project, the new media reports and the in-depth reports. From the perspective of the audience,most of the audience of the Asian Cup domestic portal satisfied with their concerns. At the same time,they also pointed out that some of the problems of the portal events report exist. Combined with the suggestion of the audience, professional theory and practical experience,this paper puts forward the strategies and suggestions on the report and communication of the large scale football events for the portal website. The purpose of research is that help the portal site to improve the quality and influence of the large football match report in the practice,while better meetting the needs of the audience.