The Research On Agenda Setting Of WeChat Public Affairs

Since the media age,set up in 2016 issue of social media users are more likely to cause resonance,based on the WeChat communication influence the ranking of the top three are: "communist" Shanghai release "GOV.cn" in government affairs,information push send and public service do better,and gradually build up "function features,with convenient service for the leading intelligence platform,at present in our country almost every government department set up the chief public number corresponding to the WeChat government,WeChat will gradually become the government to set the agenda to guide the new media outlet.This paper based on the status of WeChat government agenda setting,mainly around the research questions: according to the characteristics of combining theoretical analysis and case application theory problem solving,agenda setting theory,agenda setting theory,attribute theory,interaction ritual theory,communication transfer role exchange theory and "communist" released in Shanghai "" GOV.cn "three WeChat chief public number 1768 chief WeChat push samples respectively from the aspects of theoretical and empirical analysis of the WeChat government agenda setting communication characteristics,respectively WeChat agenda setting from the content characteristics,the WeChat agenda setting presentation features,WeChat government agenda setting interaction effect three aspects specific features analysis and corresponding three levels of government have WeChat agenda setting problems and corresponding countermeasures.This paper will study the government into WeChat push content,presents three aspects of form,interaction effect,push content,topic conception and user demand dislocation interaction effect is weak,the lack of derailment recovery mechanism there is WeChat government agenda setting,fully reflects the government agenda setting WeChat social contradictions.At the end of the article,from the government and the media,industry,opinion leaders collaborative matrix from the perspective of big data cloud computing precision push and other aspects of effective countermeasures...