Research On Public Sentiment Of WeChat Public Number From The Perspective Of Agenda-setting

Instant communication tools from simple,WeChat has penetrated into every aspects of life,gradually becoming very competitive and influential among the network media.With the penetration of mobile Internet,the boundary between the network society and realistic society become increasingly blurred,interactive increasingly frequent.As an important means to learn the information,WeChat public number meet variety of users information,psychological and social needs,spread information between the strong relationship accurate,and the effect of information dissemination stand out from numerous new media.Through agenda-setting,WeChat users who have some common experience can be gathered,driven to participate in the network public sentiment by WeChat public number and be shaped in the particular network public.WeChat has been fulling of huge energy.Based on the case of doctor-patient conflict events,taking the agenda-setting as the theoretical starting point,around the the basic factors that involved media contact frequency,the demand level of the media,the interests and public advantages and so on which impact the effectiveness of agenda-setting on the audience's to start analysis.Combined with the information dissemination characteristics of WeChat public number,to study the the effect and characteristics of WeChat public number agenda-setting,as well as the formation of network public sentiment and the impact in specific network public sentiment.In the aspect of WeChat public information dissemination model,based on advanced information technology and closed space of information dissemination,WeChat public subversion other information dissemination mechanism,showing the new manifestations: the diversification of information dissemination,strong population aggregation capacity;rich in content and diverse presentation;subtle of information communication and complex pattern,high arrival rate;frequent exchange of information between the WeChat public number and WeChat users.The author starts from the perspectives of agend building and attribute agenda-setting which include the subject of agenda-setting,topic frequency,the presentation of vocabulary analysis,opinion analysis surrounding the issues of doctor-patient conflict.And then,design and distribute questionnaires on agenda-setting effect for analysis.By comparing the situation of agenda-setting of WeChat public and questionnaire survey,found that the cognition and attitude of WeChat users and WeChat public number's agenda are highly consistent on doctor-patient conflicts events,and agenda interaction is prominent.Summarize the above,the author found the characteristics of WeChat public number agenda –setting that consist complex topics,strong subjectivity,emotional expression,feature orientation public agenda setting effect is obvious,media and user agenda of interaction frequent,and so on.According to the basic concept and characteristics of network public sentiment,along the formation and development of network public sentiment,the author found that WeChat public number agenda –setting plays different role in every stage of the network public sentiment: in the incubation period,strong relationships push the topic diffusion;during the outbreak,the number of attributes increased,a hundred responses to a single call;after the opinion storm has subsided,WeChat public number drive the users return to calm and rational thinking.From the above,puts forward that through establishing and communicating with the opinion leader,leader of the implementation of agenda build consensus,and cultivating professional and exclusive opinion leaders as well;analysis the psychological and emotional of users and strengthened public opinion guides well-directed;improve the ability to catch sight of public opinion by Improve public opinion monitoring technique,and control the spread of malicious information from the initial stage,to release the network public opinion pressure of social contradictions,and resolve the relationship between doctors and patients or other social relations contradictions...