Research On The Vulgarization Communication Bias Of Network Drama

With the rapid development of digital network technology,today's society has entered the Internet era dominated.In the network media era,a new form of art as a product of the network drama and film and television art combining network.Network play to meet the audience demand for voice and picture.It has a lot of drama and traditional the difference is more close to the audience.Network drama production,the development of rich people in the form of entertainment,with unique style and aesthetic communication to attract audience attention.Online video platforms have invested in the creation of a network drama which.Network drama was "blowout" development trend,production reached 379,the industry in 2015 as China's network drama "year".However,with the increasing of the output network drama homogeneity,vulgarization it has become increasingly apparent.Vulgarization is China's network drama market booming,a variation phenomenon in the process of entertainment.As a part of social cultural communication network drama to give up the responsibility,in order to meet the needs of low level culture audience under the guise of fun " To satisfy the audiences' cultural taste " in the name of manufacture large quantities of vulgar network drama.With the rapid development of the network media,network drama more become aggravated spread of vulgar culture,destroy the ecological balance of network drama market.According to Innis dissemination bias theory,characteristics and causes of in-depth study of network drama vulgar dissemination deviation,analysis of vulgarization brought about a series of problems.To begin from the development status of China's network drama,based on the propagation theory of bias phenomenon spread,find out the specific communication network drama vulgarization vulgarization spread form bias.Bias not only affects the audience's aesthetic effect and influence of Chinese film and television culture in the world.As a new thing has a strong influence,most of the audience for the young group Body,we must pay attention to their problems.Finally,the network drama vulgarization spread bias present problems and puts forward relevant suggestions.We can build from the boutique network drama,grasp the direction of culture,promote positive values,strengthen government supervision four aspects,change the vulgarization of dissemination bias,to create a good network drama,so as to promote the further development of network drama.