Design And Research Of APP Interface For Pregnant And Infants Based On Brand Recognition

Whether you are the father of the father,or senior father and mother,no doubt,take care of the baby will let you.Always in a state of intense alert.Fortunately,in the era of popular smart phones,the parents of the age is a lot of opportunities,because in a few years ago,there is no such quick and easy pregnancy and infants APP,and now they are in our cell phone.Many mobile phone APPlications can help young parents now.For example,according to the growth curve of the baby,record the daily health information,these life records type of mobile APPlication software can help you better understand the needs of the baby,the scientific way of the corresponding lifestyle adjustment,saving time.Based on the brand recognition,this paper studies the interface design of the infant and so on,through the research of the special group of pregnant and infants,and uses the method of quantitative research and qualitative research to implement user interviews,questionnaires Investigation and other measures to get a large number of sample data for the design to provide a reliable and comprehensive theoretical basis.And then integrated the physiological and psychological characteristics of pregnant and infants,summed up the user in the use of APP needs.Through the analysis of excellent cases,the present situation and shortcomings of APP in pregnant and infants were obtained.The development trend of APP in pregnant and infants was explored in combination with the development needs of the times and users.Three goals were proposed to meet the functional requirements,Meet the practical needs,to meet the emotional needs for the subsequent design practice to provide a clear direction.Combined with the conclusions and data of the investigation and research,summed up the brand culture of the APP interface design of pregnant and infants,and formulated the principles and strategies of APP interface design based on brand recognition.Finally,combined with their own practical experience and professional theory,the brand promotion and APPlication were carried out.In the design practice,the author designed a baby APP "little bit",the brand culture is designed to accompany you little by little to grow up,the APPlication can not only record pregnant mother and baby infants and young children in the process of growing up Bit by bit,but also for the special group of pregnant women to do a detailed division,for the early pregnancy,middle of pregnancy,late pregnancy,lactation mother circle discussion,for the use of APP in the use of APP faster and more effective to find their own The information needed.In the "little" APP,the increase Mommy hand DIY function,designed to interact with the mother,to enhance the baby and Mommy's emotional communication,increase the use of pregnant and infants APP users sense of belonging.In the course of practice,the line of brand culture to promote the extension of a series of design APPlications,mainly concentrated in the production package,newborn baby products,home soft equipment,stationery products around,this design practice can be seen as The APP interface based on the above-mentioned pregnancy is based on the design method of brand recognition.