Research Of University’s Application Interface Design From The Perspective Of Brand Culture

The popularity of Smartphone not only promotes the development of mobile Internet, but also brings an explosive growth to the mobile application.The campus APP is gradually shown to people as a new mean of brand marketing. The brand of universities which has been widely recognized by the public as brand assets own particular brand culture and identification symbols. Hence, the spread of the brand of universities must establish brand culture from traditional Internet to mobile Internet in the mobile wave. At present, some domestic universities has turned their attention to the field of mobile Internet while their form of the interface is dull and lack of design, so that their brand recognition is weak. The universities are still not aware of the position and function of their brand culture in mobile Internet. Therefore, it has gradually become the trend of the campus mobile application interface design that designing the campus mobile APP interface from the perspective of the brand culture.Firstly, the paper analyses the present status of campus APP interface and elements of interface design and states the origin and development of interface design. Then, it discusses the design method of product interface design branding including designing the roles, building the brand story and unifying visual specification, according to the exposition of brand culture and the special significance for the product interface design. Secondly, the paper summarizes principles of consistency, rationality and unique from specific characteristics of mobile interface design with the perspective of the brand culture. And it also proposes the design ideas which totally implement the perspective of the brand culture in campus mobile APP interface design in order to realize the use and development of brand culture effectively for a long time. At last, with the practice and exploration of designing the interface of SEUKNOWER, the paper argues related theory of campus APP interface design which can be a reference to the future campus APP. In the era of mobile Internet and the era of brand, to realize the strategical combination of brand culture and product interface design has profound significance for constructing outstanding mobile applications which can meet the need of times and show campus brand culture.