Creation And Transmission Of Xianxia And Fantastic Television Drama

The Chinese Paladin,which is the first TV series based on the original version of the Chinese action role-playing game The Legend if Sword and Fairy,has created the miracle of audience rating since it came out in 2005.‘Paladin' is the most popular word we have heard through the past few decades.In terms of ‘paladin' TV series,both the ratings and word of mouth are successful.The Journey of Flower,a phenomenal TV series,launches a blast of upsurge continually.This TV series,which was rearranged,is not only have made brilliant achievement in ratings but also topped the list in online hits and topic on Weibo.All kinds of paladin TV series are always getting successful when they are broadcasting.This type of TV series,which are transcribed from network novels and games,had not broadcast that caused eight side attention.Innovative themes,fans effect,fancy computer-generated effects,vintage and beautiful people and characteristic of Chinese traditional culture create a large the hottest superstar such as Yifei Liu,Ge Hu,Yifeng Li and Liying Zhao.At the same time,the unique broadcasting style and business models establish a new style in television production and mode of propagation in the TV industry.The number of legend TV series has increased gradually.Those TV series attract much attention in the run-up to them.Legend TV series become the hottest topic in the daily life when they are broadcasting,which ensure the highest ratings and produce jointly win in TV series,online novels,PC games,films,dramas and other merchandise.As research for television production and mode of propagation in the legend TV series aspect.The essay will focus on marketing communication of legend TV series and audience's psychological analysis.In marketing communication aspect,it is worth exploring the new marketing model which builds an orbicular industry chain based on new media when the ratings are at the peak,from television broadcast platform and approaches to offline promotion resources,to the development of merchandise.Furthermore,human,monsters,gods,fairies,goblins and ghosts,which are from legend TV series,have oriental characters and contain Chinese traditional culture.Audience's psychological analysis of legend TV series is another component which plays an important role in high rating.The impact of audience feeling on audience rating in mass culture cannot be neglected.This research and analysis can provide some of the academic and theoretical references of legend TV series for related research.How to make legend TV series be innovative;how to keep those TV series high-profile for long time,how to explore overseas markets with distinctive Chinese national features are the questions scholars should consider after reading this paper.