Research On The Interactive Communication Mode Of Public Agenda In The New Media Environment

With the development of new media technology accelerated the arrival of the new media era,one-way communication pattern of the traditional media information was broken.Under the new media environment,the development of interactive communication promotes the transformation of public agenda,the virus diffusion of information and the multi-dimensional interaction of participants become the outstanding features after the transformation.This paper use the literature analysis,graphic analysis,case analysis and other methods to explore the causes of the public agenda viral interactive communication.Besides,this thesis use the way of icon from the flow of information,interaction of two aspects of the public agenda to construct the viral interactive communication model.Through the specific analysis of the case to show the mode of multi-level interactive realization process,summarize the operating rules of the model.Finally,from the social value to summarize the advantages and problems of the model,and put forward the optimization strategy,in order to grasp the various links and interactive public opinion information flow in practical activities,to make timely and effective measures to achieve the sound development of the public agenda.