Research On Influencing Factors Of New Media Information Quality

With the development of information technology,such as the Internet,LAN,wireless communication network,and satellite etc.,information dissemination channels continue to enrich and there is also a significant change in media format.The new media is an information media which is based on the network information technology,with the Internet,LAN,wireless communication network,and satellite etc.as its information dissemination channels.Then,the new media is an information media which could deepen information relationship between people,with the information portals,online instant messaging and social networking etc.as its formats.Also,the new media is an information media which could develop with the progress of network information technology.Although the openness of the new media and the anonymity of the Internet could significantly improve the audience's information participating space,the information risk is also be exacerbated and the new media information quality is worried.With the continuous spread of good information,a large number of bad information is also popular by the new media information technology.Therefore,the new media information quality research has several realistic significance and practical value.Firstly,this paper defines the basic concepts and characteristics of new media,new media information and new media information quality,defines the information quality difference between new media and traditional media and determines the contents of good information and bad information.Secondly,this paper realizes the important role of audiences in new media information management through the cognitive-affective system theory of personality,learns the effects of the management models of the government and the new media platform through super theory Y,makes clear that information audience,new media platform and government are the gatekeepers of the new media information through theory “Gatekeeper” and studies the influence of environment on the new media information quality through the combination of the cognitive-affective system theory of personality,super theory Y and theory “Gatekeeper”.Third,this paper is based on the 248 raw materials related to new media information quality with the grounded theory.This paper adopts the Strauss' s three-step encoding method of grounded theory,with gradual open encoding,spindle encoding and selective encoding.Then this paper looks for the influencing factors of new media information quality,explores the influence path between them and builds an influencing factors model of new media information quality.Fourth,based on the research results of grounded theory,this paper designs and distributes questionnaires,analyzes the initial model quantitatively through the regression analysis,the mediating effect test and the adjustment effect test.The results show that environment,management strength and information literacy are influencing factors of the new media information quality.Covering every aspect of the new media information's producing and disseminating,these influencing factors play an important role in new media information quality.The relationship between these influencing factors shows that environment has a direct positive impact on information quality.The environment could also have an indirect impact on information quality through the management strength and the information literacy.The management strength and the information literacy partly have a direct positive impact on information quality.When the government and the new media platform strengthen the new media information management,the dependence of information literacy on the environment would reduce and the promotion from information literacy to the information quality would enhance.Finally,according to the conclusion above,this paper tries to make three recommendations.They are establishing a sound mechanism of new media information environment management,establishing a sound mechanism of new media information literacy management and raising the new media audiences' information literacy on their own,respectively.