Research On The Media Ecological Population Of TV Science Programs In China

In the new period,the development of science popularization is inseparable from the media.In the Ninth survey of Citizen Scientific Literacy released by China Association for Science and Technology in 2015,the percentage of using television to obtain scientific and technological information is 93.4%.In the dissemination of popular science knowledge,promotion of scientific and technological achievements and introduction of scientific phenomena,television,as a modern electronic equipment in the family plays a huge role.At present,China's TV science program is polarized.There is a stable audience for some of the old TV science programs,the audience rating is way out of line with other types of television programs.Nowadays,combined with live show and large scientific experiments on the stage of the TV science program,the ratings have been on a new breakthrough.This change has had a positive impact on the development of China's TV science programs.In order to get back on its feet in the competitive TV media market,we need to understand the current situation of China's TV science programs and get greater media market share according to their own advantages.popularization program from the perspective of biology and ecology,analyzes the media ecological environment on which the popular science program population exists in China,and focuses on the factors that affect the development of TV science program population i.e.the "ecological factors" and "biological factors".To make the healthy development of China's TV science popularization program,we need to analyze the control factors that affect the ecological balance and moderate development of China's TV science programs,and then explore the solution to the dilemma of the development of traditional Chinese science and technology popular science programs.In the 21 st century,the changes of the media ecological environment of China's TV science popularization program,the diversification of the program of popular science in China's TV,the participation of the audience,the addition of more elements in the program,and all these changes bring new chance to the development of the popular science program.In the era of pan-entertainment,the survival and development of China's TV science popularization program population is not optimistic.On the basis of the analysis of the niche law of the popular science program in China,this paper analyzes the competition and cooperation strategy of China's TV popular science program population.Based on capital,human resource,and multiple combinations of technology and information resources,to make the sustainable development of China's science popular science program,we need to integrate Internet thought with TV science popularization program population,it is necessary to change the competitive disadvantage of China's TV science popularization program population,and then explore the new cooperative development path of China's science popular science program population.Follow the law of media ecology development to improve the effect of information dissemination and improve the quality of media ecology,and win the greatest social and economic benefits.