News Production Of Tencent·Daqin Network

Tencent is one of China's large-scale integrated web portal,the web contains news,interactive communities,entertainment products and some basic information such as life information.Tencent made a crazy decision in 2006,retained the single integrated portal mode,at the same time,starting from the midwest area where media industry more developed,cooperate with local excellent traditional media resources,began to practice their local web portal plan.Tencent·Daqin network set up in Xi'an in June 2006,which is the first directly under the Tencent local integrated web portal,after ten years of hard work has gradually become one of the largest local new media in Shaanxi,and become the most influential cultural dissemination and the most easy to use for prominent intellectuals web portal,it has gradually become the most rapid network platform for person to get the latest news.This article according to "the first Shaanxi life web" of Tencent·Daqin network as a case study,investigate the Tencent·Daqin network as a local comprehensive web portal development process and the news production process since June 2006,according the production perspective study the news production of the Tencent·Daqin network.This artical based on the view of the background of media convergence,study the Tencent's "big" network strategy,and under this background,search the emergence and development of Tencent·Daqin network,with the Tencent·Daqin's news production factors as the starting point,come to the Tencent·Daqin network corporation in-depth to study in field visit.Analyze the web news ideas,interview practice,manuscript collection,checking process and news interactive expression production process,and study the analysis of the production of their control,summarizes the characteristics of news production,revealed the real operation in the news production as the network media in the life.To learn the Tencent·Daqin network which let more people understand Shaanxi,master the most effective Shaanxi local life information analysis function,provide some proposals for the innovation and development of Tencent·Daqin network,and hope that through this research for local web portal play a better dissemination of information to provide a reference and enlightenment.