Design And Implementation Of Financial Product Marketing Management System For Beijing Industrial And Commercial Bank

Industrial and commercial bank after years of reform and development, increasing its business outlets, financial strength and scale of operation is also growing, means of service to customers to become more perfect, people choose industrial and commercial bank financial products to manage their assets has become a trend. And industrial and commercial bank of Beijing in order to do the pioneer in the development of banking, and to show their products at home and abroad in the development of prosperity, diversity, is very necessary to design and implement a set of the financial product marketing management system, to specification products, and meet the needs of users and industry.The design and implementation of this system based on B/S framework, using the current development of the most popular language Java, Java is a face object language, its use is very convenient; The main design patterns is to use the MVC design pattern; Using the technical architecture is the Struts framework, also chose the Hibernate and Spring technology to design the system. System used in the database is a relational database SQL SERVER 2012 and using Hibernate encapsulate database connection pool in the data is read.System mainly realize the five layers of business design, respectively is the financial product information management, financial product yield and price management, financial product sales business, query statistics management and system management business. And mainly by the system administrator about these business, through the five layers of the business, the system administrator can effectively to the financial product information maintenance and management; According to the various factors on product yield and the product price adjustment in time, and confirm the product income; To product preferential rate information, product information, such as maintenance, can also be to control financial product sales; For a variety of data query and report statistics, to the user at the same time,institutions, departments, parameters and log information maintenance, etc.At present, this system has been in operation stage, and the effect is obvious, to the customer's assets for effective planning and investment, a lot of benefits to our customers. The system has shown its advantages. And according to the different kinds and characteristics of financial products, Beijing industrial and commercial bank financial product specification,unified management. Besides high safety performance of the system, for the protection of customer information, as well as various product data information work done perfectly. Thehigh quality service with the yield of the product continuously attracts the attention of the customers. Believe that in the financial product marketing, the industrial and commercial bank of Beijing will usher in a new future.