Research And Analysis Of Taizhou Industrial And Commercial Bank's Wealth Management Product Marketing Management System

This paper mainly introduces the background of Taizhou ICBC's financial product marketing management system, analyzes the status quo of the research and application of the same kind of system, and uses object-oriented approach to UML modeling of financial product marketing system. First, ICBC financial products, the existing management process modeling, the use of information technology to optimize the existing process flow, given after optimization of the flow chart. According to the functional modules of the process planning system, the function of the system is modeled by the use case diagram and the package diagram. The functions of the system and the relevant participants are described, and the description of the use cases and the related text are given. At last, the paper analyzes the underlying data of the system. Through controlling the relation graph, the abbreviated class diagram and the entity class diagram, the corresponding relationship between the different classes in the system is explained, and each of the marketing management system of the ICBC financial products is given. Module corresponding to the entity class table, that is, the database table, and the database table field attribute analysis, the definition of its storage length and primary key, foreign key definition. At the end of the article I summarize the work done and look forward to planning the next step to study the content.