Research About The Influential Factors Of Wearable Service Users' Privacy Protection

As the main technological breakthroughs of the third technological revolution,the Internet goes into a new time and has a rapid development and breakthrough.With the application and popularization of the new mobile Internet and the advent of a new generation of smart phones and popularization,these new technologies make the public has a wider access to the Internet and the online world.Therefore,on the one hand,people can through the network channels to get more detailed information and services,but this tool also makes customers become more transparent,which means that their information constantly consciously or unconsciously by the network of all kinds' enterprise is infringement and abused.Making each individual private space is compressed gradually,their privacy rights have been from all sides damage,but also reduces the network using the effects of network consumers,and a further blow to the confidence of further network users use the Internet.With the rapid development of Internet and e-commerce,the network user's personal privacy problem of the security is more and more serious.Although Internet users and Internet service providers have given a lot of attention,but the potential threat is still everywhere.Therefore,users are familiar with the content of the privacy of network behavior.This topic is based on the main body of online privacy protection act,under the background of the prevailing in wearable equipment,we discuss network users' privacy protection behavior incentive,enrich the research content of this field,try to put forward pertinence marketing strategy of Internet companies,and promote the Internet,e-commerce operation efficiency and service level.Therefore,the research discusses their network information privacy concerns,attitude to privacy,privacy protection behavior and the relationship between the conditions.In order to solve the problem of Chinese privacy protection about the network information,we use the proposed method,statistical analysis on the structure equation for users and strategy as well as the countermeasures for the government and the third party,for the development of rich Internet culture industry to guide the theoretical basis and empirical data.When Internet companies to ask for personal information to the users,the users maintain their own information security related behavior,known as the Internet privacy protection behavior,generally contains information behavior and complain about the behavior of the information are leaked.Normally,once the user feel personal privacy security threatened,they will enhance ego to protect consciousness,not to provide personal information embodied in personal information,fabricate,or on the Internet business enterprise give negative comments,even directly or indirectly complaining to the government agencies or to the third party complaint behavior in public.This article mainly studies basic knowledge of theory and statistics as the basic theoretical guidance,according to the collection and reading the domestic and foreign literature search of the basis,research method and application model,and then the drive model(correlation as well as data processing and adjust.By questionnaire investigation and the related statistical analysis of the study of the basic meaning and combined with the actual situation,we analysis and determine the influence factors of network privacy,for the development of network privacy and Internet companies to provide the scientific basis of policymaking.