Individual Privacy Perception And Ict Environment Protection Behavior Research

With the rapid development of information and communication technology(ICT), various ICT internet applications with different functions are widely usedby people. Individual information has become networking and comprehensivedue to the interflow and share of information between mobile phone terminalapplications and Internet. People could deliver information via ICT. Informationrelevance integrates scattered information pieces into integrally true information.Through information relevance, collectors can acquire not only basicinformation about individual users, but also individual preference of usersthrough data mining. Such private information possesses high commercial value,which increases the possibility of private information disclosure and makes thisphenomenon become more and more serious.Based on the arrangement of Chinese ICT development status, the channeland category of information disclosure by ICT applications has beensummarized. The research problems were put forward in combination with theobjective privacy disclosure phenomenon when individuals use ICT applications;Based on the relevant theory and documents of privacy risk, analysis were madeto investigate the individual perception for privacy risk and behavior intentionby means of interview, meanwhile, research hypothesis were put forward so asto structure the research model of individual privacy perception and protectionacts; through empirical study, large numbers of questionnaire surveys have beenmade in order to investigate the status of privacy risk perception and protectionacts during the process in which individuals use ICT applications; finally, bymeans of statistical analysis on valid data and PLS operation, the researchhypothesis has been essentially verified. The major research findings are asfollows:⑴The model of individual privacy perception and protection acts is quiteeffective, which could correctly reflect the perception status and protection actsin the process when individuals use ICT applications.⑵Information relevance and commercial value have prominent positive effects on privacy concerns; privacy concerns have prominent effects onperception of privacy risks; perception of privacy has prominent effects on bothconventional and technical protection.⑶Internet experience and educational background of individuals do notexert a significant influence on privacy concerns; neither does social trust exerta prominent influence on perception of privacy risk.The research result shows that information relevance and commercialvalues increase the extent of attention users paid to privacy to some degree,meanwhile users perceive more privacy risks. Consequently, network operatorsand software developers ought to constantly consummate security system，makeinterview surveys on users regularly and improve ICT application and serviceaccording to users’ real-time demand so as to enhance individuals’ trust degreeon applications and reduce their risk of privacy perception; Besides, individualsshould strengthen self-prevention consciousness and privacy concerns. At thesame time, individuals need to be encouraged to adopt technical protection toincrease the safety factor while using applications.