A Narrative Study Of Tencent 's "Living" Column

In the reading time,the portal site picture channel rise,and shows the trend of branding.The way of mass information consumption from word consumption to visual consumption,Image hegemony profoundly affects the narrative strategy of modern society,the image becomes the main narrative language."Living" as a section under the Tencent network picture channel,focusing on Microcosmic Individuals in the Background of the Big times,deeply digging the hearts of people,do not avoid the real existence of suffering,reflecting this charming,diverse contemporary China.The column of each section contains a series of pictures,related text or photographer notes,and narrates the story of a person or group of people,mapping the whole age,showing the spiritual core of human nature,there are cold,there are warm.Column pursuit of justice,brush strokes calm,depict delicate,honest attitude,Focus on "migrant workers" "left-behind children","empty nest","mental patients" "North drift" and other groups.Column name "living" also draped with rich feelings.This rich humanistic emotional exchange can not only evoke the reader resonance,but also through this way positively interact with the society,and then gain communication and influence.Urging the settlement of social problems and promoting the development of society is an inexhaustible motive force for the vigorous development of documentary photography as "living",and also a manifestation of the value and meaning of documentary photography.Documentary photography is a very typical non-fictional narrative form.Based on the narrative theory,this paper focuses on the analysis of "living" in narrative content and narrative technique."living" reflects the social reality in the way of picture story,its coverage of a wide range of topics,diversity of topics,enrich the narrative content and perspective of the column.Among them,the presentation of dynamic forms enhances the narrative effect of documentary pictures,and to promote the effect from the emotional level to the behavior level.The column grasps the story of the overall situation used by the spectator,but also deeps inside the feelings of the characters,combined with differentphotographic techniques and artistic narrative techniques,to bring visual enjoyment to the reader.It was the spirit of realism that makes "living" form a narrative power,and it gradually become an important tool for witnessing society and promoting change.At the same time,"living" points out the problem that need attention in narrative themes,narrative focus and narrative logic,to avoid the consumption of suffering.Documentary photographic coverage should balance the proportion of narrative themes and the overall tone of the column,create a positive social landscape,and adjust the logic of the narrative structure,giving a richer narrative level.In addition,"living" should recognize their own responsibilities and obligations,and promote the settlement of social problems through appropriate means,so that the column to better play its social influence.