| WeChat is not only social tools,it is even more a media platform.WeChat launched public account in 2012,triggered a media change?WeChat public account has become an important platform for information dissemination,as one of the main ways that people get news.This article as the news that published by WeChat public account and be read more and praised more as a sample,to conduct empirical research and text analysis from the form,content,communication characteristics,etc,summed up their commonality,find out the characteristics of these news and the reasons of "successful communication".Compare characteristics between them with the traditional news,analyze the alienation of traditional news production paradigm by WeChat news production as well as the challenges to traditional news theory.From the We Chat news production subject,professional media and wemedia almost half of each other,showing the characteristics of media cycle,node sharing,and no centraling.Popular news presentation graphic combination forms and multimedia forms,and presents the characteristics of multiple graphs and short articles and short videos,reflecting "shallow reading" of user's news consumption.Many WeChat news can not be classified as traditional news of any kind of genre,showing the characteristics of style mixed,The theme of micro-news is focused social news taht living,civilians and grassroots and political news that can arouse patriotic national feelings.And We Chat popular news spread positive energy and socialist core values.In addition,wechat news more to meet the audience,using a very attractive title,tracking hot spots set off public opinion carnival,the expression is entertaining and the language is close to the people,mixed feelings in the news to appeal emotion.These features led wechat news to be read more and praised more,access to communication and influence.But these new forms of news production conflict with some of the ideas and habits of traditional news production.Grassroots issues popular,in-depth coverage and serious reports difficult to reach the public,to challenge the public value of traditional news,news writing without model and without structure challenge the rigorous quality concept of traditional news production,subjective assertion in news challenges traditional objectivity ethics.These challenges also make us to think about the applicability of traditional news theory.Public participation in wechatnews of the gatekeepers,production,dissemination,on the basis of the theory that "elite production news" i must be discomfort.In the news production andspread,Professional journalists and the public intervention on each other and squeeze on each other and penetrate on each other,the original framework was broken and deformation,the original norms,models,guidelines are no longer fixed,but deformation and then shape like the same with the liquid,news industry has shown a "liquefied" state. |
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