Study On The Communication Effect Of Papi's Series

Web celebrities is a modern and representative group which is very active in network platform.They dare to show their unique sides, and be good at combining the new ways of transmission as well as they do the self-promotion for their own image,original works and any other aspects in the current cultural environment, thus,they will obtain a large numbers of fans, and produce a certain social influences. With the arrival of the new media era,the depth and breadth of media communication has been greatly expanded, and the overall structure of mass communication has experienced tremendous changes.Papi, as the most popular web celebrity of 2016, gained 20 million fans in a short period of time. The themes of her works are close to the actual life; the content of them are humorous, interesting and full of joy; the form of her works is new and easy to attract people's attention. In addition, Papi actively uses the new media platform with its advantages of fast track and does much on the publicity of their brand and works.Finally,Papi gained a good reputation and fans favorability and successfully builds a self media brand of herself.The study on the effect of mass communication is an important aspect in communication studies.Papi received acclaim on the Internet because of her original video works.From the perspective of communication effect, her works has been formed a personal label which cannot be copied, meanwhile, the personal style of her works goes deeply into people's mind and made a certain social influence,we can call it "Papi Effect".In this paper, i will do much related researches and analysis on Papi's original video works released these years. And try to discuss the ways Papi popularized her original works achieved communication effect in the era of new media.