The Study Of The Celebrity Advertising Communication Effect

With the continuous development of economic globalization, under the conditions ofmarket economy, enterprises are increasingly fierce competition. The information agehighlights the role of information for the promotion of social progress and change people’sthinking. Enterprises to promote products in this trend, the channels gradually expanding,celebrity advertising, whether it is in the branding of the product or to improve productvisibility makes the product very good sales results, many businesses have graduallyrecognized the celebrity the role of advertising and good for the product sales revenue. Inresponse, many businesses have to be put into the celebrity ads. Celebrity advertising formany companies a good income, the advertising also achieved good results, but can not beignored, celebrity advertising is not a panacea, and in the dissemination process, inevitablythere are a lot of many factors affect the spread of celebrity advertising effect. Therefore, inorder to hire celebrities to advertise their products must be on products and celebrities tomake in-depth, systematic, scientific analysis of the links between them, and then grasp theoverall risk-averse, so that celebrity advertising achieves optimal dissemination of results.Therefore, this is the depth and systematic analysis of celebrity advertising effect, thespread of celebrity advertising to grasp from the perspective of Communication; then toanalyze the social effects of celebrity advertising, both positive and negative aspects analyze,summarize the characteristics of the celebrity advertising campaign; combined withmulti-angle analysis of the characteristics of the various factors of the impact of celebrityadvertising campaign, combined with the existence of the factors put forwardcountermeasures and suggestions to improve the spreading effect of celebrity advertising,allowing to improve the celebrities influence but also to promote the efficiency of thepromotion of enterprise products, the two sides reach a win-win situation.