The Influence Of Starchasing Behavior On The Continuous Socialization Of The Fans In The New Media Environment

This study focuses on the continuous socialization of fans in the term of their starchasing behaviors. This paper uses the qualitative research methods such as participatory observation, in-depth interviews, concurrent study and so on to study the starchasing behavior of fans in the new media environment and the continuous socialization of them in the perspective of psychology, sociology, communication and other related theories contacting current social context of China.The thesis is divided into five chapters. The introduction part mainly introduces the research origin, the research significance and the research method and makes an overview of the domestic and foreign research on the fan culture and the continuous socialization.The second chapter analyzes the behavioral characteristics of the fans in the new media environment and elaborates the specific classification of the starchasing behavior which are useful for the detailed discussion of the starchasing behavior and have the directive function for the research of the influence of starchasing behavior on the continuous socialization of the Fans in the new media environment as the same time.The third chapter analyzes the survey data from three aspects: the interpersonal relationship, the role and the value. On the basis of simple analysis, I explores the status quo of the socialization of fans in the new media environment. It is not difficult to find that the performances of the fans had been changed a lot when compared with before through the analysis of the data and these changes are directly proved that the starchasing behavior has obviously effect on the continuous socialization of fans.In the fourth chapter, the statistics of the survey data and the causal analysis method is used to study the non-deterministic relationship between the starchasing behavior and the continuous socialization. The empirical results show that in the new media environment, the starchasing behavior has a significant effect on the continuous socialization of the fans.The concluding part of this paper summarizes the research and puts forward some views and suggestions. With a view to the future of the relevant research to help.