Study On Picture Report Of Newspaper In "Era Of Reading Pictures"

.In contemporary society, visual culture has been rapidly emerging and becoming an important part, even leading part, of modern culture. New requirement on the news media rise and this is the visualization in the news information transmission, with feature to be acquired and known by the public in a short time. Newspaper medium, therefore, has entered into the Era of Picture. As the industry of news broadcasting has been booming since the beginning of reform and opening-up in China, the competition among the news media become intense increasingly. The newspaper medium needs to not only satisfy the demand of news information acquisition by the audience, but also face the rivalry with TV, Internet, or other media. Consequently in recent years, newspaper began to explore the visualization transmission rules. The reinforced picture report and the direct, fast news transmission, in the process of proactive pictorialization promotion, are the means to attract audience and compete with TV, Internet and other media. In spite of unprecedented development, news photography in China's newspaper is still facing many problems in the actual practice. The research on the news photography in China's newspapers in the Era of Picture will be of importance, realism and typicality.This essay dissects the existing problems in China's news photography and brings forward constructive development directions, by making the analysis of current social culture, study of era of reading pictures, picture report and the status of them. Meanwhile, this article points at the misunderstanding of the photo report.The essay is divided into six sections: the first describes one condition of modern life—from reading to enjoying reading; the change is the attitude of reading newspaper. Meanwhile, "reading newspaper" is becoming a style of relieving pressure in our lives. The second analyzes the social culture and the scientific definition of picture-reading time and picture report. New matters need the supporting of theories; the theory of "Era of Picture" is just the affirmation of it. And it includes all of the media, so study of the innovation of newspaper is suite to the development. On the basis of the study, we can watch the new change of the newspaper in Era of Picture deeply. The third is the research of current situation in the picture report field by new age. During the ten years of its development, "picture report" has not only the great improvement, but also the bad phenomenon. So studying its current situation is the most important topic in nowadays. The fourth part is the legal and moral dilemma in the era of reading pictures. China is a legal society, but many illegal communication phenomenons exist in the daily work. This situation both contraries to low and destructives Construction of Harmonious Society. So legal problems in communication need to be solved urgently. The fifth is the development trend of photos report. There are some unsatisfactory phenomenons in the work, but we can also see that "picture report" in newspaper is becoming more and more standardized. And the development trend is favorable. The last is about putting forward initial creative considerations for its improvement. This text thinks that pictorialization is an inevitable trend in future of the reporting style. So the media have to improve themselves by running scientifically.