The Investigation On The News Pictures Of "Shenzhen Special Zone Daily"

With the progress of the times, the Chinese newspaper turns into the "thick age.' The explosive growth of newspaper content is inconsistent to the limited time of the readers, which gave birth to the age of "browsing picture." Audience's reading habits have changed from "reading" to "browsing", from "reading pictures" to "browsing picture". This change requires higher criterion for exerting the function of pictures in newspapers.As a deputy provincial Party organ, "Shenzhen Special Zone Daily" has formed its own unique advantages in news photos utilization through a number of reforms. Based on the investigation about the news pictures of "Shenzhen Special Zone Daily", this thesis aims to summarize its advantages and find out its shortcomings in the application of pictures in newspaper. In addition, we also propose proper suggestions to the newspaper for its future development.Content analysis is employed in this thesis and the main contents are as follows: In Chapter 1, Through the analysis of the form, source and content of news photos, the advantages of this newspaper in the use of photos was summed up. In Chapter 2, based on the statistical data and content analysis to "Shenzhen Special Zone Daily" in 2009, the shortage of its news photos in front page and special page was pointed out. In Chapter 3, the next stage of development of "Shenzhen Special Zone Daily" and practical measures for improvement was discussed, which followed by the constructive comments and suggestions. Through the study on the news picture of "Shenzhen Special Zone Daily", we try to provide some reference for its future development. Moreover, the thesis can also be used as reference for the reforms of other provincial party newspapers in the picture application, which will further enhance the core competitiveness of the newspaper and have great significance for the development of press.