Wechat Payment Behavior Study In View Of "Use And Satisfactions" Theory

With the advent of the era of mobile Internet,mobile payments are playing more and more important role in our life.Espically,wechat payment,as an emerging mobile payment,though started late,but develop rapidly.The paper will study wechat payment behavior in the form of a questionnaire survey,including the basic information about the respondents and the survey data analysis of wechat payment behavior.In the aspect of data analysis,there are six parts including the basic usage situation of wechat payment,cross-analysis of different demographic variables and wechat payment,payment compared with wechat payment and alipay,cross-analysis of different demographic variables and wechat payment vs alipay,satidfaction level of wechat payment,and improvement room of wechat payment.In addition,according to the content of "uses and gratifications" theory,the paper will observe users' motivation and needs after using WeChat payment.