The UE Research On Payment Scenarios Based On Wechat Platform

With the rapid development of mobile Internet, many third-party platform launched its mobileapplication with a payment function, so did the Wechat. But so far most of them are target at the basisitem, such as checking or transferring money. There is no satisfied payment scenario for Wechatplatform, nor relevant research at home. So the theme that introduced payment scenario into Wechatplatform has earned the support from Wechat team. Through searching the potential demand,concluding the design method of payment scenario based on Wechat platform, we created a designmodel and tested it. This main contents can be stated as follows.First, this article introduced the basic connotation of Wechat platform and gave a detailedintroduction of the platform’s traits. Then carefully analyzed the existing payment channel,competitive products and the feasibility of Wechat scenario, which prepared for the later design.After defining what is UE research, the article studied it form five part: scenario analysis, targetusers, users’ requirements, design breakthrough and users’ willingness. Then the article introducedseveral mobile scenario design methods of man-machine combination. Designers made the targetusers’ portrait at beginning and ranked them in order of priority, then used the method of core andpaths to guide us create value for both users and business. And chose a right framework as the study’sframework.Finally, the article created a design model, a violation payment application, and tested it. Byresearching all of these, this paper not only help the platform achieve the users’ and business goalsbetter, but also improved its quality and increased efficiency.