Research On The Transformation Development Of Official Newspapers Of College Departments Of Journalism

In the last century,the traditional media has an absolute news resources and the right to speak,monopolize the news channel.With the arrival of the new media era,television,newspapers,radio as the three pillars of the campus mainstream communication model was broken,the campus new media more and more welcomed by the majority of teachers and students,college campus media began to show a wide range of media The In this environment,the news department of the official newspaper as a traditional campus media type,began to break through their own limitations to explore,the newspaper better and better while still not get the audience favor.To the "RisingStar" as the representative of the press department of the official newspaper how to change and development,become the current urgent need to study the new subject.This article first summarizes the development of the official newspaper in the press department,and uses the "agenda set","media analysis" and "media ecology" as the case of the official newspaper "RisingStar" of the news department of Wuhan Institute of Physical Education and Communication "Theory,using the literature,content analysis and expert interviews.This article will involve three aspects of the study,from the three aspects of institutions,texts,audiences of the "RisingStar" of the status quo analysis,draw conclusions.The main points of this paper are as follows: Firstly,the main problems of "RisingStar" are pointed out,aiming at the difficult situation faced by "RisingStar" in the process of running newspapers,and put forward the corresponding four kinds of transformation strategies for the future of official newspapers Develop clear thinking.The innovation of this paper: 1.In the process of writing using a new perspective,very few experts and scholars will study the independent establishment of the official newspaper,the author will study the line of sight to the press department official newspaper,and its definition,from This paper puts forward a new viewpoints.This paper puts forward some ideas on the transition path of official newspapers in colleges and universities,and puts forward some suggestions on how to improve the current situation of official newspapers in news departments.Teaching ideas,news production concept,the whole media communication system,all-round innovation and other aspects of the press department of the official newspaper transformation and development of a more detailed study.