The Reform And Exploration Of The Yunnan Minority Broadcasting In The Social Media Era

The development of broadcasting in minority areas of Yunnan Province is somewhat backward.In the emerging digital age,The Cultural Tourism Channel of Dali Radio(FM90.2)has been dramatically reformed,while most radio stations in Yunnan do not have their own social media accounts.FM90.2 has a positive influence on the local life via the use of social media that shows minority characteristics.However,Dali Radio is still at a groping stage of integrating social media,so it needs to be improved in many aspects.By analyzing the changes in FM90.2,this paper will discuss its Performance and background operation in the development,and gives suggestions to solve its problems.In section one,this paper introduces the developing radio Stations of Minorities in Yunnan Province,especially the current status of reformed FM90.2.Section two analyzes the performance of FM90.2 in spreading,content presentation and cooperating,after it integrated social media elements.In section three,I analyze audiences?content and compere,the three aspects of background operation.And then point out the advantages and disadvantages of FM90.2.Finally,this paper will offer some approaches and strategies based on the features of FM90.2 to promote multiple development.