Research On The Image Of Inner Mongolia And Yunnan Province Presenting In The Network Media

To a region, a good image of the region is a valuable resource, which can not only reflects the regional charm and attraction, but also form a strong radiant ability, and build a more broad platform to attract investment and visitors. The media plays a crucial role in the activities related with construction of the image of region and communication process. In which the network media plays a more and more important role, with its agility and rapidity, interaction and cross-regionalism.This paper focuses on the analysis of the characteristics of network news report involving Inner Mongolia and Yunnan from ifeng.com. The author completed the study work of theoretical review, sample statistics and analysis, strategy analysis through the method of analysis of the text, data statistical analysis and comparative analysis. Based on these works, the paper analyze the characteristics of regional image reflected from it, provides some suggestions for the communication of regional image of the two regions in the network media, combines the long-term goal of two governments of building regional image.Through a deep analysis of907samples involving Inner Mongolia and Yunnan areas from ifeng.com, the author thinks that the two regions are different from each other in the fit of the regional image constructed in the platform of network media and the anticipate image. Although the difference of the anticipate image, they should improve and perfect the communication of image in the network media, at least through the method of such as strength of agenda setting and guidance quality, undertaking the large-scale competition actively.