Research On The Status Quo And Countermeasures Of The Information Status Of The Sports College Students Using The Campus Official Mobile Media Platform

With the rapid development of mobile Internet, the propaganda work of sports colleges and universities are facing new opportunities and challenges, in order to meet the requirements of the campus propaganda education, sports colleges and universities have also set up their campus official WeChat public platforms in order to deliver students’ education and information services. Since the particularity of the students in sports colleges, currently in the development of these platforms, the unclear positioning, the trend of homogenous information, and the sole of broadcast form, all these remain questions.This article mainly uses the literature material method, content analysis and questionnaire survey on the sports university students using the campus official WeChat, conducted a questionnaire survey on 635 college students of six sports colleges and universities which directly subordinated to state general administration of sports.Combing 118 sample data analysis with in-depth interview, we analyzed the current deficiencies of public information platform in sports colleges and universities and putting forward the specific countermeasures.The study found that official WeChat public platform of current sports colleges and universities in the process of providing information services hold the following characteristics: 1. The part of colleges and universities for platform construction and development attaches great importance to their insufficiency; 2. The opening of the information service platform has remarkable achievements; 3. lack of physical characteristics, the overall information has a big room to improve service quality; 4. Lack of scientific and reasonable mechanism of talent training mode and system security; 5. The lack of technical support, platform interactive is relatively poor; 6. The platforms are poorly aware of users’ specific needs; 7.The Information spreading channel is relatively single.To promote the sports official WeChat public platform of Colleges and universities, to further develop mature students’ thoughts, recruiting college students learning and developing college students’ view of integrated information service platform, the author from the perspective of communication studies, combining the existing theory achievement of public communication areas, looking for scientific and reasonable countermeasures for the current problems official,and put forward following concrete suggestions: 1. Strengthening and attaches great importance to the platform construction and development; 2. Upgrading the innovation ability of platform; 3, Creating and publishing more original information with sports characteristics; 4. Building professional team, strengthening operation management; 5. Perfect information interaction function of platform; 6. Reforming content release process and information feedback mechanism; 7. Broaden the spreading channels in the whole outreach.To provide theoretical reference basis for sports colleges and universities to carry out the Wechat work better in the future.In this article, the research value is embodied in the following aspects: first, fill in the current college students in sports colleges use campus official We Chat public platform status information related research blank; Secondly, in view of the sports colleges and universities students such groups in the use of WeChat preferences in the process of the public information platform characteristic has carried on the detailed investigation and argumentation; Third, the sports colleges and universities of official WeChat public platform in the future how to better carry out information service work done.