The Study Of College Stedents On Zhihu Using Bahavior And Social Capital

With the development of mobile Internet, Network community is increasingly hot. ZhiHu, as a typical network question and answer community,is popular with people, and the user can obtain the diverse social capital from the community. At the same time, the theory of social capital is widely applied to the study of economics, sociology and so on. The research on the combination of ZhiHu using behavior and social capital theory is a typical cross disciplinary study of communication and sociology.This paper mainly from the using behavior of college students in ZhiHu,combined with social capital theory, focusing on correlation of the using behavior of college students in ZhiHu and social capital. At the same time, on the basis of this study, Study how college students get more social capital in Zhihu and the relationship between online social capital and offline social capital of college students in Zhihu.The full text is divided into five parts. The first chapter is the introduction, which mainly describes the research background, purpose,significance, research review, methods and innovation. The second chapter is an overview of the theory and part of the basic program design, which describes the origin of social capital theory and the design of questionnaire survey and in-depth interviews. The third chapter is about the form of social capital in the community. The fourth chapter is the main part of this paper,through the survey data, to deeply analyze college students' Zhihu using behavior and the intrinsic relationship with social capital. The fifth chapter is the last chapter of this paper, which discusses the way students get social capital in Zhihu and the influence of online social capital on self concept,attitude and behavior of college students in Zhihu. At the same time, it analyzes the interaction between online social capital and offline social capital.