Research On Product Design Based On Perceptual Analysis

In modern industry of products manufacturing, consumers' demands for products or services have transformed from the basic material needs to the perceptual level. Whether a product or service can bring pleasure and satisfaction is more and more important. So the research of consumers'perceptual cognition of the products is advisable.Based on Kansei engineering methodology,this research finds six mobile phones with different appearances as the research objects,establishing a perceptual evaluation questionnaire.In the semantic difference test,we select 50 person who have never experienced an smartphone used in the test.The data processing methods are project analysis and factor analysis,as well as SEM using AMOS to verify the proposed model.Based on data analysis,the kansei evaluation questionnaire has divided into four main laititudes.They are exquisite,balance,reliability and color.Each laititude has the corresponding weight.Thus,the study shows a final kansei manifestation of six mobile phones,and we can use the weighted evaluation questionnaire to assess and predict the same type of product.