Study On The New Media Events During The Social Transformation Period

New media events are the products of social,political,economic,technological and cultural structural changes.Which profoundly reflect contradictions of the social transitional period.Rich and poor,corrupt,environments damage,changes in cultural value and other factors,are directly reflected in the new media events.New media event is a mirror that reflects the present situation of every corner of society,and it is also an important export to alleviate the contradictions among the people.The study of new media events dose not mean that it is a common phenomenon in modern society,but it marks the enhancement in the subjective consciousness and the improvement of social democracy in the self-media age.We have found that many of the new media events that have take place today are not accidental,and that social events with similar content have occurred in the past,but at the time they did not cause a great social attention.Some of the phenomena could have been a major event,but why did not it form a major event? Here we have to exclaim that the development of new media has brought huge changes to society,the new media has entered peoples life,new media events are endless,which can be said the product of the development of new media,and also a magnifying glass of social contradictions.So how does new media event translate from social phenomena to event,and what is the inner composition of the event? This paper explored and analyzed new media events mainly through literature research,inductive research,case analysis,content analysis method.This article will be based on the social transitional period to study new media events.Traditional media events have been planned by the traditional media and social organizations.Now we believe that new media events in China firstly triggered by the new media,on this basis to promote the formation of these events by the participants,its formation depends on a set of organic whole to participate,such as new media internet users big V or social elites,traditional media and government-related departments.This paper has five parts: the fist three chapter focus on the formation and composition of new media events,revealing the characteristics and general types of new media events,analyzing the source composition of new media events,the composition of participants and linkage mode of new media events.The fourth chapter is about the function of new media events,from the positive function and the negative function to the essential function and derivative function,to express the new social impacts that new media event as a communication phenomenon in new media era brought about.The fifth chapter discusses how to suppress the negative impact of new media event on the the society of transition from the participants of new media events.The paper is based on the research of predecessors,and it has some immature self-opinion in these aspect of the characteristics,the source and the participant.My purpose is to remind people having the deeper understanding to the new media events and to provide a little reference for the social management departments.