Online Media Competitiveness Constitute And Upgrading

The 23rd time of Chinese interconnection internet announcing that on January 13,2009 evelops status counting to report that display,by December 31,2008,Chinese netizen scale reaches 298million people,penetration rates reach 22.6%,average more than the whole world level; Netizen scale increases 88 million people compared to 2007,the annual growth rate is 41.9%, internet medium development speed already speaks for itself.The mediums have arrived at a competition times. Also give the internet medium strong forces,a lot of website starts to think the way that how to make it better.First,comply with intermediary economics angle analysis,means,the internet intermediary need towant to base self on sure ground and must think the right way in market competition;Secondary,the medium enters a marketplace as one kind of economic entity,face the competition coming from each aspect,bear heavy survival and development pressure,including:Between same quality intermediary,between the same the intermediary inside and so on;The particularity thirdly,because of internet intermediary,depends solely on whose technology characteristic and spreads advantage being difficult to win the fidelity degree and good reputation degree accepting numerous long ranges,Say from this on significance competition is intermediary economy times outcome,is also that the intermediary is flourishing.'The most strongest Big door internet"has developed the industry that establishes the position in our country,it spurred one large number of a promising youth.The main body of this paper is passed to three regionality portals aspect analysis:A pair of internet medium competition formation,carries out analysis,adopt PEST analysis law in Principles of Management;Two,carries out content analysis on internet medium competition formation,combines concrete case mainly,the key element carries out SWOT analysis and the "five kind competition of the industry"of Porter matrix carries out analysis;Three,construction provides systematic positive suggestion new and original to internet medium competition.