Research On APP Design And Extension Of Radio Automobile 912

Broadcast media has been an important form of media in development for nearly a hundred years.Now,in the face of the diversification of mobile internet communication,the popularity of 4G technology,internet radio station enclosure and other challenges,the broadcast media tries to make a breakthrough.As the most influential local auto traffic radio in Henan,Zhengzhou radio automobile 912(Zhengzhou traffic radio)encounters various challenges in the integration development and kinds of problems,such as integration with third-party APP platform promoting others and being forgotten;the program interaction level is low and the interactive channel is limited;the new media integration technology lag behind and etc.Based on the analysis of the new media convergence and problems of "radio automobile 912",this study finds a way to solve the problem-homemade APP.Then the research demonstrates the concept of “radio automobile 912” APP through the “radio automobile 912” APP product positioning,“radio automobile 912” APP design concept,“radio automobile 912” APP overall structure design and implementation and the “radio automobile 912" APP module design.The Finally,the paper expatiates on the promotion strategy of “radio automobile 912” APP from five aspects: promotion background,promotion goal,promotion strategy overall positioning,marketing promotion environment analysis,promotion strategy,promotion effect forecast and so on.The design of “radio automobile 912” APP host is original.This study develops not only the client side but also the developing the host side.It uses the live technology to open up the user and the anchor of the interactive channel.Meantime,it explores the independent host system.As a consequence,the host can interact actively with the users through the host system,including live broadcast,audio broadcast.The host can connect with the clients one to one or through the one-to-many visual and audioconnection.During the live program,the host can receive the real-time audio from the user through the host system.The real-time audio can be converted into the text directly through the system.The host selects the audio material suitable for the live broadcast by browsing the text,which greatly improves the interactive efficiency and enhancing the user's sense of participation and sense of the scene.